Project Café East Asia 2024

Project Café East Asia 2024 is Allegra World Coffee Portal's all-encompassing study of the 18 branded coffee shop markets across East Asia

The East Asian branded coffee shop region is a melting pot of strong domestic chains, multi-national brands, and burgeoning specialty operators. This report focuses on which are the best performing markets in the East Asia region – Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Japan, Laos, Macau, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis


Project Café East Asia 2024 identifies the size of the region’s branded coffee shop market in terms of outlets and growth rates, providing an in-depth strategic examination of the current retail environment. Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth


Project Café East Asia 2024 will help your organisation tailor its approach to the unique demands of this region, facilitating better informed business decisions

Published 30 November 2023, 373 Pages

Project Cafe East Asia 2024 key features:
  • Outlet market sizing, including future growth projections, for the 18 strong branded East Asian coffee shop sector​
  • Over 4,000 online surveys with Chinese coffee shop consumers, conducting in Mandarin and English
  • Over 300 consultations with leading industry insiders in East Asia, including surveys and and in-depth interviews​
  • In-depth profiles of major operators in East Asia, including key company and supplier information
  • Pricing analysis of major operators in East Asia, including cappuccino, latte, americano and espresso beverages

For further information please contact:

Ruth Thompson
Global Head of Partnerships
+44 (0) 20 7691 8828
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