Project Café USA 2024

Project Café USA 2024 is Allegra World Coffee Portal’s comprehensive annual analysis of the USA’s expansive branded coffee shop market

The US coffee shop market is vast, with hundreds of unique concepts, ranging from home grown franchises to international mega-brands. A market once dominated by filter coffee, a generational shift has driven the increased consumption of espresso-based beverages, led by the biggest coffee shop brand of them all, Starbucks. Project Cafe USA 2024 tracks and analyses all the latest trends in the industry


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis


Project Café USA 2024 identifies the size of the USA’s branded coffee shop market in terms of outlets, sales and growth rates, providing an in-depth strategic examination of the current retail environment. Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth


Project Café USA 2024 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 29 September 2023, 343 Pages

Project Cafe USA 2024 key features:
  • Outlet and stores sales market sizing, including future growth projections, for the branded US coffee shop sector
  • Over 5,000 online surveys with US coffee shop consumers, with over 200 pages of results and analysis
  • Over 150 online surveys, consultations and in-depth interviews with leading industry insiders in the US
  • In-depth profiles of major operators in the US, including key company and supplier information
  • Pricing analysis of major operators in the US, including filter coffee, latte, cappuccino and espresso beverages

For further information please contact:

Ruth Thompson
Global Head of Partnerships
+44 (0) 20 7691 8828
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